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FIT

Fitbit

$14.72

-0.06 (-0.41%)

06:36
10/05/16
10/05
06:36
10/05/16
06:36

Study: Fitbit unlikely to improve customers' health, AP reports

According to the largest study to date on fitness trackers, wearing one may help you keep tabs on how many steps you take, but the devices themselves, even with the lure of a cash reward, likely won't improve your health, AP reports. Reference Link

  • 08

    Dec

FIT Fitbit
$14.72

-0.06 (-0.41%)

09/29/16
MZHO
09/29/16
NO CHANGE
MZHO
Fitbit Charge 2 checks remain strong, pullback unwarranted, says Mizuho
Mizuho's checks indicate Fitbit's Charge 2 sell through remains strong with favorable reviews, despite investor concerns. The firm's analyst views the pullback in Fitbit shares as unwarranted, especially since Q3 guidance assume minimal unit sales, and expects the Charge 2 to compete well and serve as a catalyst for Holiday season into Spring 2017. Mizuho continues to believe in Fitbit's long-term opportunity to maintain dominant share with in the increasingly growing global market for wearables while pursing opportunities in the healthcare industry.
09/29/16
MZHO
09/29/16
NO CHANGE
MZHO
Fitbit shares defended at Mizuho
09/29/16
09/29/16
DOWNGRADE

On The Fly: Top five analyst downgrades
Catch up on today's top five analyst downgrades with this list compiled by The Fly: 1. Coca-Cola (KO) downgraded to Hold from Buy at Stifel with analyst Mark Swartzberg saying that Coca-Cola's and Pepsi's organic EPS growth appears to be similar, but he believes that Pepsi is less vulnerable to foreign exchange fluctuations. 2. Fitbit (FIT) downgraded to Underweight from Sector Weight at Pacific Crest analyst Brad Erickson citing his channel checks which indicated that Charge 2, the company's flagship holiday product, is off to a slow start. 3. Discovery (DISCA) downgraded to Market Perform from Outperform at Barrington with analyst James Goss saying that Brexit and sports costs are dragging on its international results and foreign exchange tailwinds are moderating in many geographies. 4. Sonus (SONS) downgraded to Underperform from Market Perform at Cowen with analyst Paul Silverstein saying the firm's industry checks uncovered operational challenges and ongoing employee and executive churn. 5. Alcobra (ADHD) downgraded to Hold from Buy at Cantor and to Perform from Outperform at Oppenheimer. This list is just a portion of The Fly's full analyst coverage. To see The Fly's full Street Research coverage, click here.
09/29/16
PACS
09/29/16
DOWNGRADE
PACS
Underweight
Pacific Crest cuts Fitbit to sell, sees share downside to $11
Pacific Crest analyst Brad Erickson downgraded Fitbit (FIT) to Underweight from Sector Weight after his channel checks indicated that Charge 2, the company's flagship holiday product, is off to a slow start. Underweight is Pacific Crest's equivalent of a sell rating. Charge 2 inventory is accumulating in the channel and sell-through is below initial Blaze/Alta levels, Erickson tells investors in a research note. The analyst continues to believe that a large portion of Fitbit owners stop using the device within months. Further, he views the corporate wellness deal between Aetna (AET) and Apple (AAPL) as a "substantial negative" for Fitbit. Erickson sees downside to $11 for shares of Fitbit. The stock closed yesterday up 17c to $16.70.

TODAY'S FREE FLY STORIES

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DJX

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General news
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KO

Coca-Cola

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0.21 (0.49%)

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XLY

Consumer Discretionary Sector SPDR

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SNE

Sony

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COH

Coach

$39.30

0.19 (0.49%)

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XLU

Utilities SPDR

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XLP

Consumer Staples Sector SPDR

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XLV

Health Care Select Sector SPDR

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0.73 (0.99%)

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ALK

Alaska Air

$90.68

1.57 (1.76%)

, VA

Virgin America

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ALK

Alaska Air

$90.68

1.57 (1.76%)

VA

Virgin America

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IWM

iShares Trust Russell 2000 Index Fund

$138.92

1.71 (1.25%)

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KO

Coca-Cola

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DIA

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SPY

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XLF

Financial Select Sector

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QQQ

NASDAQ 100 Index Tracking Stock

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$COMP

Nasdaq Composite

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NDX

Nasdaq 100 Index

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