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TWTR

Twitter

$24.63

1.11 (4.72%)

13:11
10/05/16
10/05
13:11
10/05/16
13:11

Twitter touts positive impact of business-to-consumer tweets

On Wednesday, Twitter published results of a study commissioned to analyze the business impact of engaging with customers on the platform. "Late last year, we began this work focused on the U.S. airline industry, which found that customers who received replies from an airline demonstrated stronger satisfaction and recommendation ratings - and were also willing to pay a significantly higher price for a future ticket. More recently, we expanded the project to replicate this research with the U.S. quick service restaurant and telecom industries. We found that, similar to the airline industry, customers who received replies were more satisfied with their experience, more willing to recommend the business, and willing to pay more money for that business's products in the future - especially if the consumer received a response quickly," the company explained. Specifically, the study showed that when a customer tweets at a business and receives a response, they are willing to spend 3%-20% more on an average priced item from that business in the future. Customers who receive service via Twitter also create upper-funnel impact: They are 44% more likely to share their experiences - both online as well as offline - after receiving a response from a business on Twitter. Further, they are 30% more likely to recommend the business, and respond an entire point higher - 2.66 vs 3.66 - on customer satisfaction surveys. Reference Link

  • 30

    Nov

TWTR Twitter
$24.63

1.11 (4.72%)

10/05/16
WEDB
10/05/16
NO CHANGE
WEDB
Outperform
Twitter worries obscuring positive trends for Salesforce, says Wedbush
Wedbush analyst Steve Koenig said his industry and partner checks don't point to any secular headwinds for Salesforce's (CRM) business, adding that the company gave several reassuring metrics on its progress in cross-selling, growing deal sizes, and expanding its large account base at its investor day event at the Dreamforce conference. At the investor day, management acknowledged conjecture about Salesforce trying to buy Twitter (TWTR), but deflected comments, with CFO Mark Hawkins suggesting that CEO Marc Benioff's Q&A session Wednesday afternoon may be a better forum for soliciting comments, noted Koenig. The analyst, who remains constructive on Salesforce as long as the company doesn't buy Twitter, keeps an Outperform rating on the shares.
10/05/16
BOFA
10/05/16
NO CHANGE
Target $100
BOFA
Buy
Salesforce acquisition of Twitter 'quite low,' says BofA/Merrill
BofA/Merrill analyst Kash Rangan said the probability of Salesforce (CRM) acquiring Twitter (TWTR) is "quite low." The analyst does not believe Salesforce would materially dilute its shareholders with such a risky deal and expects the CEO to provide clarity on the thought process behind core software acquisitions versus media at today's Q&A session. Rangan rates Salesforce a Buy with a $100 price target on shares.
10/05/16
BMOC
10/05/16
NO CHANGE
BMOC
Outperform
BMO says Salesforce's positive messages overshadowed by Twitter speculation
BMO Capital analyst Keith Bachman said the positive themes laid out by Salesforce (CRM) management at the company's Dreamforce event, such as guidance to reach $10B in FY18 revenues without inorganic sources of revenue, would traditionally help the stock. However, news reports, including the most recent from the Wall Street Journal, indicating that the company may buy Twitter (TWTR), will outweigh the "positive messages" of the event. If Salesforce were to buy Twitter, the stock would move meaningfully lower, Bachman predicted, but he also wonders if strategic buyers would then potentially consider buying Salesforce. The firm keeps its Outperform rating on Salesforce shares.
10/05/16
STFL
10/05/16
NO CHANGE
Target $93
STFL
Buy
Stifel still sees Salesforce acquisition of Twitter as 'highly unlikely'
Stifel analyst Tom Roderick notes that Salesforce (CRM) kicked off its annual Dreamforce User Conference yesterday amid reports that the company may be a potential suitor for Twitter (TWTR). The analyst still believes that a Salesforce acquisition of Twitter is "highly unlikely," both from a logistical standpoint and from a business model fit perspective. Regarding fundamentals, Roderick continues to view Salesforce as a leading driver of the enterprise shift to the Cloud, and sees no reason why that shouldn't continue to play out in the second half of 2017, in spite of recent concerns about the mid-year slowdown. He reiterates a Buy rating and $93 price target on Salesforce's shares.

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ROYT

Pacific Coast Oil

$1.94

0.02 (1.04%)

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PCLN

Priceline

$1,632.01

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PCLN

Priceline

$1,632.01

0.39 (0.02%)

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VTVT

vTv Therapeutics

$6.14

0.45 (7.91%)

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AAC

AAC Holdings

$7.59

0.01 (0.13%)

18:55
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  • 28

    Feb

CSX

CSX

$48.71

0.23 (0.47%)

18:54
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AWK

American Water

$76.45

0.15 (0.20%)

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AAC

AAC Holdings

$7.59

0.01 (0.13%)

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MORN

Morningstar

$81.62

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NOC

Northrop Grumman

$248.60

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AAC

AAC Holdings

$7.59

0.01 (0.13%)

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MS

Morgan Stanley

$45.84

0.31 (0.68%)

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MS

Morgan Stanley

$45.84

0.31 (0.68%)

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BNY Mellon

$47.11

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MS

Morgan Stanley

$45.84

0.31 (0.68%)

BK

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OLN

Olin Corp.

$30.90

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WHLR

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AHT

Ashford Hospitality

$6.80

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AHT

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AINC

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AHT

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WHLR

Wheeler REIT

$1.83

0.06 (3.39%)

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  • 28

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VTVT

vTv Therapeutics

$6.14

0.45 (7.91%)

18:18
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DKL

Delek Logistics

$31.20

0.65 (2.13%)

18:10
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