Meet Synaptics: A talk with CEO Rick Bergman
In an exclusive interview with The Fly, Synaptics (SYNA) CEO Rick Bergman talked about the company, its upcoming products, the industry, market trends and much more. Here are some of the highlights: HUMAN INTERFACE: Bergman sees Synaptics as "the leader in the human interface revolution" as it creates simpler and more secure ways for people to interact with technology. UPCOMING PROJECTS: Looking out over the next year, Synaptics CEO expects to see increased interest in the company's Human Machine Interface, or HMI, and biometrics products. Specific to smartphones, Bergman noted that OEMs are looking to add more security, reduce component counts and create sleeker, industrial-style designs for new devices. Further, automotive OEMs are preparing to extend the smartphone experience to drivers, he added. COMPETITION NOT BIGGEST THREAT: Noting that Synaptics has the "unique ability" to provide full hardware and software platforms for HMI and biometric applications, the company's executive said he believes its biggest threat is not competition, but a slowdown in innovation in key markets. As such, the CEO pointed out that Synaptics and its innovative partners are working on "exciting breakthroughs." INORGANIC GROWTH: While acknowledging that many electronic component vendors have been bought out by bigger players, Bergman said he does not foresee it happening for his company. Moreover, he noted that Synaptics is "actively pursuing inorganic growth" through acquisitions to grow its portfolio and expand its presence in different markets. OLED PRODUCTION: Synaptics CEO also said the company is the "leading global supplier" of touch controllers for OLED smartphones, but noted that current production capacities for OLED displays are limited, making them "cost-prohibitive" for all devices except high-end phones. However, he believes that as manufacturing capacity grows over the next several years, prices will drop and volumes will increase. "Meet the Company" is The Fly's recurring series of exclusive short interviews with Executive Officers to offer a deeper look inside the company. A more detailed version of this interview to follow.