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VRA

Vera Bradley

$14.54

-0.21 (-1.42%)

09:01
10/12/16
10/12
09:01
10/12/16
09:01

Vera Bradley notifies customers of payment card incident

Vera Bradley announced that it has taken action to investigate and address an incident affecting payment card data used at its retail stores. Payment cards used at Vera Bradley store locations between July 25, 2016 and September 23, 2016 may have been affected. Not all cards used in stores during this time frame were affected. Cards used on verabradley.com were not affected. On September 15, 2016, Vera Bradley was provided information from law enforcement regarding a potential data security issue related to our retail store network. Upon learning this information, Vera Bradley immediately launched an investigation with the assistance of a leading computer security firm to aggressively gather facts and determine the scope of the issue and promptly notified the payment card networks. Findings from the investigation show unauthorized access to Vera Bradley's payment processing system and the installation of a program that looked for payment card data. The program was specifically designed to find track data in the magnetic stripe of a payment card that may contain the card number, cardholder name, expiration date, and internal verification code as the data was being routed through the affected payment systems. There is no indication that other customer information was at risk. Vera Bradley has stopped this incident and continues to work with the computer security firm to further strengthen the security of its systems to help prevent this from happening in the future. Vera Bradley continues to support law enforcement's investigation and is also working with the payment card networks so that the banks that issue payment cards can be made aware and initiate heightened monitoring on the affected cards. Potentially affected customers are advised to remain vigilant to the possibility of fraud by regularly reviewing their payment card statements for any unauthorized activity. Customers should immediately report any unauthorized charges to their card issuer because payment card rules generally provide that cardholders are not responsible for unauthorized charges reported in a timely manner. The phone number to call is usually on the back of the payment card.

VRA Vera Bradley
$14.54

-0.21 (-1.42%)

03/24/16
WDLK
03/24/16
UPGRADE
Target $24
WDLK
Buy
Vera Bradley upgraded to Buy from Hold at Wunderlich
Wunderlich analyst Eric Beder upgraded Vera Bradley to Buy with a $24 price target.
07/06/16
BARD
07/06/16
NO CHANGE
BARD
Neutral
Handbag search traffic trends improved in June, says Baird
Baird analyst Mark Altschwager reports that search traffic trends for handbag brands, which historically has been a helpful directional indicator for comps, improved in June compared to May. Trends notably improved for Coach (COH), Tory Burch and Vera Bradley (VRA), noted Altschwager, who added that the search data is tracking above the firm's modeled comp expectations for Michael Kors (KORS) and consistent with the firm's expectations for Coach and Vera. The firm has Neutral ratings on Coach, Vera Bradley and Michael Kors shares.
10/05/16
KEYB
10/05/16
DOWNGRADE
KEYB
Sector Weight
Vera Bradley downgraded to Sector Weight from Overweight at KeyBanc
10/05/16
KEYB
10/05/16
DOWNGRADE
KEYB
Sector Weight
Vera Bradley downgraded to Sector Weight at KeyBanc
As previously reported, KeyBanc analyst Edward Yruma downgraded Vera Bradley (VRA) to Sector Weight from Overweight, as he sees risk to its earnings. Yruma thinks the brand's reboot has been successful, as reflected by the 20% year-over-year rise in shares, but with gross margins at their highest since 2010, sales need to increase to drive earnings, he tells investors. In the handbag space, Yruma prefers Coach (COH), on which he keeps an Overweight rating.

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