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VRA

Vera Bradley

$14.54

-0.21 (-1.42%)

09:46
10/12/16
10/12
09:46
10/12/16
09:46

Vera Bradley delays planned conversion of digital flagship to new platform

In a regulatory filing, Vera Bradley disclosed that the company has delayed the October planned conversion of its digital flagship, verabradley.com, to a new platform. As previously reported this morning, Vera Bradley was provided information by law enforcement regarding a potential data security issue related to its retail store network. The postponement is primarily related to delays in completing the integration of the new website platform with existing company systems, and a contributing factor is the data security issue since resources previously allocated to the conversion were reallocated to resolving the security issue. Because of the upcoming holiday season, the digital flagship conversion will now be launched in the first quarter of fiscal 2018. This conversion delay could impact the company's ability to generate positive comparable store sales in the fourth quarter of fiscal 2017. However, due to offsetting expense savings related to the delayed conversion, management does not expect the delay to have a material impact on diluted earnings per share for the fourth quarter or fiscal year ended January 28, 2017, the company added.

VRA Vera Bradley
$14.54

-0.21 (-1.42%)

03/24/16
WDLK
03/24/16
UPGRADE
Target $24
WDLK
Buy
Vera Bradley upgraded to Buy from Hold at Wunderlich
Wunderlich analyst Eric Beder upgraded Vera Bradley to Buy with a $24 price target.
07/06/16
BARD
07/06/16
NO CHANGE
BARD
Neutral
Handbag search traffic trends improved in June, says Baird
Baird analyst Mark Altschwager reports that search traffic trends for handbag brands, which historically has been a helpful directional indicator for comps, improved in June compared to May. Trends notably improved for Coach (COH), Tory Burch and Vera Bradley (VRA), noted Altschwager, who added that the search data is tracking above the firm's modeled comp expectations for Michael Kors (KORS) and consistent with the firm's expectations for Coach and Vera. The firm has Neutral ratings on Coach, Vera Bradley and Michael Kors shares.
10/05/16
KEYB
10/05/16
DOWNGRADE
KEYB
Sector Weight
Vera Bradley downgraded to Sector Weight from Overweight at KeyBanc
10/05/16
KEYB
10/05/16
DOWNGRADE
KEYB
Sector Weight
Vera Bradley downgraded to Sector Weight at KeyBanc
As previously reported, KeyBanc analyst Edward Yruma downgraded Vera Bradley (VRA) to Sector Weight from Overweight, as he sees risk to its earnings. Yruma thinks the brand's reboot has been successful, as reflected by the 20% year-over-year rise in shares, but with gross margins at their highest since 2010, sales need to increase to drive earnings, he tells investors. In the handbag space, Yruma prefers Coach (COH), on which he keeps an Overweight rating.

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