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VIAB

Viacom

$35.12

-0.61 (-1.71%)

07:03
10/13/16
10/13
07:03
10/13/16
07:03

Viacom upgraded to Buy from Underperform at BofA/Merrill

BofA/Merrill analyst Jessica Reif Cohen upgraded Viacom (VIAB) two notches to Buy from Underperform and raised its price target to $44 from $37. The analyst views risk/reward as favorable given a potential turnaround by a new management team, which is almost certain. Cohen said Viacom appears closer to a strategy shift that includes re-programming, re-branding, aggressively extending content into digital outlets, and restoring Paramount to growth and profitability. The analyst expects shares to start pricing in a more robust potential as a standalone entity, or a combination with CBS (CBS).

VIAB Viacom
$35.12

-0.61 (-1.71%)

09/22/16
FBCO
09/22/16
NO CHANGE
Target $42
FBCO
Outperform
Viacom price target lowered to $42 from $53 at Credit Suisse
Credit Suisse analsyt Omar Sheikh lowered Viacom estimates driven by lower forecasts for Paramount and reduced its price target to $42 from $53. The analyst believes management changes make the long-term earnings recovery from a potential restructuring of Cable Networks and a return of Paramount profitability more likely and maintains his Outperform rating.
09/22/16
TLSY
09/22/16
DOWNGRADE
TLSY
Market Perform
CBS downgraded on likely Viacom merger at Telsey Advisory
As noted earlier, Telsey downgraded CBS (CBS) to Market Perform from Outperform. Analyst Tom Eagan says that CBS will probably merge with Viacom (VIA, VIAB). The analyst believes that it will take "years" for Viacom to be turned around, and he says that Viacom's fiscal 2017 EBITDA will come in 18% below its fiscal 2015 level. The analyst expects the company's credit rating to be downgraded by S&P. CBS target to $57 from $67.
10/04/16
UBSW
10/04/16
UPGRADE
Target $66
UBSW
Buy
CBS upgraded to Buy at UBS
As reported previously, UBS analyst Doug Mitchelson upgraded CBS (CBS) to Buy from Sell. The analyst sees any deal with Viacom (VIA) as priced into CBS shares already. He also has increased confidence in consensus estimates for CBS and sees further upside if the national TV ad market and CBS' ratings remain strong. Mitchelson raised his price target to $66 from $52 on CBS shares.
10/13/16
WELS
10/13/16
UPGRADE
WELS
Market Perform
Viacom upgraded to Market Perform from Underperform at Wells Fargo
Wells Fargo analyst Marci Ryvicker upgraded Viacom (VIAB) to Market Perform saying she believes shares are close to a floor. A merger with CBS (CBS) does not appear imminent, but if/when it does happen, CBS is unlikely to pay less than $32-$33 per Viacom share in a take-under, Ryvicker tells investors in a research note. The analyst has a $33-$35 price target range for Viacom shares. Ryvicker says that she still "REALLY" likes CBS and is cautious on CBS and Disney (DIS) into the Q3 earnings season.

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