| 2016-10-14 06:07:00|
DIS 06:07 10/14 10/14/16
Disney, Dole Food to launch new co-branded assortment of fresh produce
Disney Consumer Products and Interactive Media and Dole Food Company announced plans to launch a new co-branded assortment of fresh produce featuring iconic Disney, Pixar, Star Wars, and Marvel characters at grocery and retail stores nationwide beginning this fall. The two brands will launch its first program this fall, followed by a host of other health and nutrition education programs themed around other Disney, Star Wars and Marvel films and characters in 2017. These programs will include consumer promotions, digital integrations, in-store activities, and themed recipes featuring DOLE products to encourage kids and families to adopt a diet rich in fresh fruits and vegetables.