| 2016-10-17 06:20:51|
P, AAPL… 06:20 10/17 10/17/16
Pandora launching promotional tool kit for artists, labels, WSJ reports
Pandora (P) is making a promotional tool kit available to help artists and labels market their music, The Wall Street Journal reports. According to the report, artists and labels who use Pandora's Amp platform can record audio messages on their smartphones "asking their fans to give new songs a chance." The tools are rolling out on the heels of Pandora's direct-licensing deals with major record labels, which were struck in order to launch an on-demand subscription offering that will compete with Apple Music (AAPL), Amazon Music Unlimited (AMZN) and Spotify.