Hasbro reports Q3 Boys category revenues up 2% to $605.5M
Boys category revenues for the third quarter increased 2% to $605.5 million. Revenue growth in the quarter was driven by gains in Franchise Brand NERF and TRANSFORMERS, as well as shipments of YO-KAI WATCH. Games category revenues for the third quarter increased 13% to $409.5 million, behind growth in multiple gaming formats including face-to-face gaming, off-the-board gaming and digital gaming. Franchise Brand MAGIC: THE GATHERING revenues increased in the quarter, along with growth in PIE FACE, DUEL MASTERS and a number of other brands. Girls category revenues for the third quarter increased 57% to $462.0 million. The category benefited from shipments of Hasbro's line of DISNEY PRINCESS and DISNEY'S FROZEN fashion and small dolls and DREAMWORKS' TROLLS as well as growth in BABY ALIVE and FURBY products. Preschool category revenues for the third quarter declined 8% to $202.8 million. Revenue growth in Franchise Brand PLAY-DOH was more than offset by declines in PLAYSKOOL HEROES and core PLAYSKOOL items.