Pandora reveals next generation of Artist Marketing Platform
Pandora revealed the next generation of its Artist Marketing Platform, a powerful evolution of Pandora's unique suite of marketing tools that includes Artist Audio Messages, Featured Tracks and AMPcast. The redesigned platform makes it even easier and faster for artists - emerging to megastar - to grow an audience, track progress and connect with fans on Pandora. In addition to providing valuable data about how an artist's music is performing on Pandora, AMP now features a dynamic feed of an artist's campaign activity as well as performance metrics and suggestions for new campaigns. AMPcast, in limited release since it launched earlier this year, is now open to all artists. Its new features give artists the ability to geotarget Artist Audio Messages, share these messages via social networks or save draft messages to edit at a later time - all from the Pandora mobile app.