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HOG

Harley-Davidson

$49.65

-0.18 (-0.36%)

15:45
10/17/16
10/17
15:45
10/17/16
15:45

Harley-Davidson technical comments before earnings

The stock has been in a shallow uptrend recovery off multi-year lows set in February of this year. A move below the $47 area would break the uptrend support line for that recovery uptrend, making it first notable support in the event of a negative earnings surprise or outlook. Additional support levels to watch as potential downside objectives would be at $45.13, $40.97, and the 52-week low at $36.36. If the news is instead a positive surprise, a move to the $54 area would put the stock back on a more bullish footing. Additional resistance levels to watch as potential upside objectives would be at $57.33 which is the 52-week high and then at the $60 area.

  • 18

    Oct

HOG Harley-Davidson
$49.65

-0.18 (-0.36%)

09/15/16
UBSW
09/15/16
NO CHANGE
Target $54
UBSW
Neutral
UBS sees downside risk to Harley-Davidson guidance
UBS analyst Robin Farley analyzed 25 years of inventory data for Harley-Davidson and concluded there are downside risks to the company's guidance. The analyst said the math suggests retail sales would have to grow at a mid-single digit rate and the company's second half expectations for shipments seem high. Farley maintained her Neutral rating and lowered her price target to $54 from $55 on Harley-Davidson shares.
09/16/16
WEDB
09/16/16
NO CHANGE
Target $48
WEDB
Neutral
Harley-Davidson used bike pricing getting worse, says Wedbush
Wedbush analyst James Hardiman said the firm's Harley-Davidson used bike pricing study found that used model-year 2015 bikes are selling, on average, at the largest discount seen since 2006 and that nearly all model years are seeing trade-in prices relative to their initial MSRPs that are at or near the recessionary levels of 2008-2009. The survey results are a negative both for Harley-Davidson Financial Services and for new bike demand, said Hardiman, who keeps a Neutral rating on Harley shares.
09/30/16
JEFF
09/30/16
INITIATION
Target $49
JEFF
Hold
Harley-Davidson initiated with a Hold at Jefferies
Jefferies analyst Trevor Young started Harley-Davidson (HOG) with a Hold rating and $49 price target. The analyst is concerned about peaking U.S. motorcycle demand and Harley's rising mix of financing. Young this morning named Fox Factory (FOXF) his top pick in Powersports.
09/30/16
09/30/16
INITIATION

On The Fly: Top five analyst initiations
Catch up on today's top five analyst initiations with this list compiled by The Fly: 1. Amazon.com (AMZN) initiated with a Buy at Guggenheim. 2. Wal-Mart (WMT) initiated with an Overweight at KeyBanc and a Buy at Guggenheim. 3. Harley-Davidson (HOG) initiated with a Hold at Jefferies. 4. Coach (COH) was initiated with a Buy at Guggenheim while the firm initiated Michael Kors (KORS) with a Neutral. 5. First Solar (FSLR) initiated with a Buy at Williams Capital. This list is just a portion of The Fly's analyst coverage. To see The Fly's full Street Research coverage, click here.

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