| 2016-10-19 08:44:02|
LPSN, GOOGL… 08:44 10/19 10/19/16
LivePerson new market opportunity emerging, says Roth Capital
Roth Capital analyst Richard Baldry notes that LivePerson (LPSN) has announced support for a new Google (GOOGL; GOOG) AdWords technology extension that enables consumers to message companies directly from "pay-per-click" ads, which he views as a positive incremental growth opportunity. Given this is a dominant form of mass-market digital advertising, the analyst believes this should open up new growth opportunities in 2017 as recognition of its availability grows. Baldry reiterates a Buy rating and $10 price target on LivePerson's shares.