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SODA

SodaStream

$36.17

0.38 (1.06%)

07:05
11/23/16
11/23
07:05
11/23/16
07:05

SodaStream reacts to cease and desist letter from International Bottled Water

SodaStream stated that it is "going on the offensive" following a cease and desist letter from Joseph K. Doss the President and General Counsel of the International Bottled Water Association. The letter demands that SodaStream cease airing its new video campaign, "Shame or Glory," in which the brand advocates using fresh, local tap water to make sparkling water at home over the use of single-use plastic bottles. In the IBWA letter to SodaStream, the IBWA implies that bottled water is safer than tap water. In fact, U.S. tap water is considered amongst the safest and cleanest on earth. SodaStream states that "The IBWA's implications seem designed to undermine the confidence that Americans have in their existing regulations, the work of the EPA and the efforts of the Office of Water. This baseless fear mongering in order to boost corporate profits feels cruel and misleading to consumers" (...) "The notion that a huge corporate organization thinks it can silence a small company or that the message they want gagged is that plastic bottles represent a real threat to the environment".

  • 28

    Nov

  • 29

    Nov

SODA SodaStream
$36.17

0.38 (1.06%)

03/07/16
DTFT
03/07/16
NO CHANGE
DTFT
SodaStream President to resign shortly, says Detwiler Fenton
Detwiler Fenton believes the resignation of US Sodastream President John Sheppard is imminent, as most the targeted turn initiatives have not yielded results.
05/11/16
ROTH
05/11/16
NO CHANGE
Target $22
ROTH
Buy
SodaStream sales momentum to be restored, says Roth Capital
Roth Capital analyst Anton Brenner expects sustained sales and income improvement for SodaStream through the year, with marketing spend turning up and several new initiatives likely to bolster revenues and margins being launched. Sales momentum is expected to be restored as the company transitions from a soda to a sparkling water focus, the analyst tells investors in a research note. However, at this early stage of the turnaround he remains cautious. Brenner reiterates a Buy rating on the stock and raised his price target on the shares to $22 from $20.
08/03/16
ROTH
08/03/16
DOWNGRADE
Target $30
ROTH
Neutral
SodaStream downgraded to Neutral from Buy at Roth Capital
Roth Capital analyst Anton Brenner downgraded SodaStream to Neutral from Buy as "significantly" slower growth seems likely in the second half of the year. The analyst notes that the company reported "strong" sales and income improvement in Q2 exceeded estimates. However, he points out that much of the revenue gain apparently was sell-in to distributors and retailers, and retail sales remain soft in important markets. Further, SodaStream's stock has appreciated more than 100% since April, and seems reasonably priced given the uncertainties, the analyst adds. He raised his price target on the shares to $33 from $22.
08/03/16
08/03/16
DOWNGRADE

On The Fly: Top five analyst downgrades
Catch up on today's top five analyst downgrades with this list compiled by The Fly: 1. SodaStream (SODA) downgraded to Neutral from Buy at Roth Capital with analyst Anton Brenner noting the company reported "strong" sales and income improvement in the second quarter exceeded estimates. However, he points out that much of the revenue gain apparently was sell-in to distributors and retailers, and retail sales remain soft in important markets. 2. J.C. Penney (JCP) downgraded to Negative from Mixed at OTR Global. 3. Trex Company (TREX) downgraded to Neutral from Outperform at Wedbush and to Neutral from Buy at CL King. 4. Western Digital (WDC) downgraded to Sell from Neutral at Goldman with analyst Mark Delaney saying he sees NAND risk from 2017 oversupply, downside potential from the Samsung (SSNLF) royalty and 3D NAND yields, and Chinese companies are attempting to enter the NAND market. 5. Emerson (EMR) downgraded to Sell from Underperform at CLSA with analyst Grace Lee saying Emerson's earnings and guidance disappointed again on renewed weakness in energy markets and industrial spending. This list is just a portion of The Fly's full analyst coverage. To see The Fly's full Street Research coverage, click here.

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BOBE

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ETE

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MSFT

Microsoft

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BW

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RIG

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SNN

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RP

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