Wal-Mart says 70% of traffic to Walmart.com on Black Friday driven by mobile
"This Black Friday, we promised customers great deals, more availability of those items, an integrated offering with Walmart.com and the simple shopping experience our customers have come to expect from Walmart. I am proud to say that we've delivered on all fronts," said Steve Bratspies, Chief Merchandising Officer, Walmart U.S. "Our customers were particularly excited about the new technologies we offered this year. In addition to picking up Black Friday favorites like televisions and toys, they flocked to our stores for drones, virtual reality products and hoverboards." The company noted that 70% of traffic to Walmart.com during the retailer's Black Friday event was driven by mobile.