Target reports strong start to Black Friday in stores, record online sales
Target reported a strong start to the holiday shopping season. Millions of guests visited Target stores across the country and Target.com, which had its biggest day ever and experienced double-digit growth, to save on Black Friday deals, including the retailer's lowest prices ever on select items. "Shopping at Target has become an annual Thanksgiving tradition for millions of our guests, and we're thrilled at the response we've seen this year. We had a record-breaking day on Target.com and traffic to our stores was strong," said Brian Cornell, chairman and CEO of Target, who greeted shoppers at the Jersey City Target store in N.J. on Thanksgiving and will be ringing the opening bell at the New York Stock Exchange in celebration of Kids Day later this morning. "This year, we doubled down on offering guests an incredible assortment at outstanding prices. Based on early results, it's clear that our deals are cutting through. We expect this momentum to continue throughout the weekend and into next week as we offer Target's guests a truly unprecedented opportunity to save 15 percent off nearly everything online and in our stores this Sunday and Monday."