| 2016-11-30 06:10:14|
CMLS 06:10 11/30 11/30/16
Veritone partners with Cumulus Media
Veritone announced that it has signed agreements with Cumulus Media New York, Los Angeles and Chicago to license Veritone's first-of-its-kind Cognitive Media Platform to provide near real-time audio capture, indexing and analytics for select Cumulus Media terrestrial stations. A leader in the radio broadcasting industry, Cumulus is one of the latest companies to team with Veritone to revolutionize broadcast radio by using its innovative and unique technology, which allows companies to fully analyze the effectiveness of their advertising. Cumulus Media will harness the power of Veritone's CMP to index and package audio content, transcribe broadcast media and measure advertising efficacy, in ways previously unavailable, to satisfy the rapidly multiplying demands for actionable media intelligence from brands, businesses and advertisers. Currently, Cumulus radio programming in New York, Los Angeles and Chicago is being ingested and recorded in real-time, and these key markets are leveraging the capabilities of Veritone's CMP to index, organize and make this content searchable and accessible in the cloud.