Wayfair reports 52% increase in direct retail sales for holiday shopping weekend
Wayfair reported a 52% increase year over year in direct retail gross sales, defined as dollars of order intake, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. The growth rate of total company gross sales was 46% year over year during the same period. The company experienced its strongest sales day ever on Cyber Monday with peak order volume between 9 p.m. and 12 a.m. ET. Repeat customers accounted for 58% of holiday sales. Beyond seasonal products, TV stands were top sellers this holiday weekend with the single most popular TV stand selling every 19 seconds on Cyber Monday, the company said. Other categories that experienced strong growth this year included rugs, mattresses and outdoor furnishings. On Cyber Monday, Wayfair sold a rug every 4 seconds and a mattress every 12 seconds, the company added.