| 2016-12-01 11:02:18|
NLSN 11:02 12/01 12/01/16
Nielsen enters strategic alliance with Label Insight
Nielsen and Label Insight, a cloud-based product data refinery platform, announced a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods, or CPG, and retail industry. This one-of-a-kind alliance will help enable CPG companies and retailers to make faster and more informed data-decisions to grow sales by understanding product trends and creating better personalization for the wellness consumer. Together, Nielsen and Label Insight will develop and maintain a CPG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and U.S. government regulated product attributes.