SAP announces acquisition of Gigya
SAP has announced it has entered into an agreement to acquire Gigya. The latter's platform allows companies to manage customers' profile, preference, opt-in and consent settings, with customers maintaining control of their data at all times. Customers opt in and register via Gigya's registration-as-a-service, which addresses changing geographical privacy issues and manages compliance requirements such as the upcoming General Data Protection Regulation. Gigya currently manages 1.3B customer identities in order to build identity-driven relationships for its enterprise clients. Gigya, an SAP Hybris2 partner since 2013, has customers already using a solution extension from SAP Hybris and Gigya. By way of the acquisition, SAP Hybris intends to become the first organization to offer a cloud-based data platform enabling companies to profile and convert new customers, gather accurate conclusions from disparate consumer engagement sources and collect data for enhanced consumer choices that are in line with regulations. Gigya has more than 300 employees and is headquartered in Mountain View, California. The company's operations will become part of the SAP Hybris business unit for customer engagement and commerce. The transaction is expected to close in the final quarter of 2017, subject to regulatory approval. Terms of the transaction are not disclosed.