Today's noteworthy initiations include: ACI Worldwide (ACIW) initiated with a Neutral at Credit Suisse... Alliance Data (ADS) initiated with a Neutral at Credit Suisse... Apple (AAPL) initiated with an Outperform at BMO Capital... B&G Foods (BGS) initiated with a Neutral at DA Davidson... Blackhawk (HAWK) initiated with an Outperform at Credit Suisse... Brocade (BRCD) initiated with a Market Perform at BMO Capital... CSRA (CSRA) initiated with an Outperform at Raymond James... Cardtronics (CATM) initiated with a Neutral at BofA/Merrill... Cempra (CEMP) initiated with a Buy at Janney Capital... Dean Foods (DF) initiated with a Neutral at DA Davidson... Demandware (DWRE) initiated with a Buy at Goldman... Entercom (ETM) initiated with an Equal Weight at Stephens... FIS (FIS) initiated with a Neutral at Credit Suisse... First Data (FDC) initiated with a Neutral at Credit Suisse... Fiserv (FISV) initiated with a Neutral at Credit Suisse... FleetCor (FLT) initiated with a Neutral at Credit Suisse... Franco-Nevada (FNV) initiated with a Hold at Deutsche Bank... Global Payments (GPN) initiated with an Outperform at Credit Suisse... HP Enterprise (HPE) initiated with an Outperform at BMO Capital... HP Inc. (HPQ) initiated with a Market Perform at BMO Capital... Hain Celestial (HAIN) initiated with a Buy at Wunderlich... Heartland Payment (HPY) initiated with an Outperform at Credit Suisse... Hortonworks (HDP) initiated with a Buy at Goldman... Kosmos (KOS) initiated with a Neutral at Goldman... Lifeway Foods (LWAY) initiated with a Buy at DA Davidson... Madison Square Garden (MSG) initiated with a Buy at Guggenheim... Marketo (MKTO) initiated with a Neutral at Goldman... MicroStrategy (MSTR) initiated with a Buy at Mizuho... Milestone Scientific (MLSS) initiated with a Buy at Maxim... NetApp (NTAP) initiated with a Market Perform at BMO Capital... New Relic (NEWR) initiated with a Neutral at Goldman... Nimble Storage (NMBL) initiated with a Market Perform at BMO Capital... NxStage Medical (NXTM) initiated with a Buy at Sterne Agee CRT... PayPal (PYPL) initiated with an Outperform at Credit Suisse... Pinnacle Foods (PF) initiated with a Neutral at DA Davidson... Pure Storage (PSTG) initiated with an Outperform at BMO Capital... Qlik Technologies (QLIK) initiated with a Buy at Goldman... Royal Gold (RGLD) initiated with a Buy at Gabelli... Seagate (STX) initiated with a Market Perform at BMO Capital... ServiceNow (NOW) initiated with a Neutral at Goldman... Splunk (SPLK) initiated with a Neutral at Goldman... Strongbridge Biopharma (SBBP) initiated with a Buy at Janney Capital... Tableau (DATA) initiated with a Neutral at Goldman... Tahoe Resources (TAHO) initiated with an Overweight at JPMorgan... Teradata (TDC) initiated with a Sell at Goldman... Total System (TSS) initiated with an Underperform at Credit Suisse... Townsquare Media (TSQ) nitiated with an Overweight at Stephens... Twitter (TWTR) initiated with an Underperform at CLSA... Vantiv (VNTV) initiated with an Outperform at Credit Suisse... Verifone (PAY) initiated with a Neutral at Credit Suisse... WEX Inc. (WEX) initiated with an Outperform at Credit Suisse... Western Digital (WDC) initiated with a Market Perform at BMO Capital... WhiteWave (WWAV) initiated with a Hold at Wunderlich... Yamana Gold (AUY) initiated with an Overweight at JPMorgan... Zendesk (ZEN) initiated with a Buy at Goldman.

Bearish flow noted in NetApp with 1,299 puts trading, or 2x expected. Most active are 4/26 weekly 98 puts and 4/26 weekly 97 puts, with total volume in those strikes near 830 contracts. The Put/Call Ratio is 2.39, while ATM IV is up over 1 point on the day. Earnings are expected on May 30th.

Get caught up quickly on the top news and calls moving stocks with these five Top Five lists. 1... To see the rest of the story go to thefly.com. See Story Here

Maxim initiated coverage of Apple with a Hold rating and $178 price target.

BofA raised the firm's price target on Western Digital to $85 from $75 and keeps a Buy rating on the shares. The firm sees both the HDD and NAND businesses being close to the bottom of the cycle and sees a potential unlock of shareholder value as the company remains on track to split the HDD and NAND business in the second half of 2024.

Apple will consider making some of its products in Indonesia as the company plans to ramp up investment in Vietnam, Kimberley Kao and Ben Otto of The Wall Street Journal reports. "We talked about the president's desire to see manufacturing in the country, and it's something that we will look at," CEO Tim Cook said at a press conference, according to state news agency Antara. Cook did not offer a timeline for the investment or say what form it could take. Reference Link

The U.K. plans to hold talks this month with Apple (AAPL), Meta (META), Alphabet (GOOGL) and others to push a voluntary charter granting parents more control of social media use by young teens, Bloomberg's Ellen Milligan reports. According to people familiar with the matter, ministers want to launch a consultation later this month to gauge ways of limiting the potential harm to children caused by social media, and the proposed voluntary charter may involve tech firms agreeing to alert parents when their children are repeatedly looking up disturbing content. Reference Link

Barclays raised the firm's price target on Wex to $280 from $255 and keeps an Overweight rating on the shares as part of a Q1 earnings preview for the financial technology group. The sector appears to be setting up well into the Q1 earnings season, as fiscal 2024 outlooks have been largely set at reasonable levels, the analyst tells investors in a research note. The firm says consumer spending trends have remained healthy in Q1, bouncing back following the impact of unseasonably cold weather in January.

BofA raised the firm's price target on FIS to $84 from $79 and keeps a Buy rating on the shares. Ahead of the company's upcoming Q1 earnings report and investor day, the firm says it is "comfortable" with Q1 estimates it says are "quite achievable, as the newer management team has generally provided conservative guidance." Given its view regarding the achievability of near-term estimates and anticipation of positive messages at the upcoming investor day, the firm raised its target FY25 P/E multiple, the analyst tells investors.

Wells Fargo analyst Michael Turrin raised the firm's price target on ServiceNow to $900 from $875 and keeps an Overweight rating on the shares ahead of quarterly results. While feedback on Pro+ adoption remains early, the firm's checks pointed to solid renewal execution and continued progress outside of core ITSM, suggesting a solid 2024 start despite Q1s being seasonally lighter.