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Fly News Breaks for September 21, 2018
ORCL, CRM, ADBE
Sep 21, 2018 | 07:17 EDT
After Adobe (ADBE) announced plans to acquire Marketo for $4.8B, KeyBanc analyst Brent Bracelin says a deal could be "quite synergistic," and and views it as a critical growth engine for Adobe that, when combined with Magento, helps round out the Experience Cloud portfolio. Bracelin expects the deal could could expand Adobe's marketing segment run-rate to nearly $3B next year while increasing the competitive overlap with the marketing and commerce segments of Salesforce (CRM) and Oracle (ORCL). Bracelin has an Overweight rating and $286 price target on Adobe shares.