RBC Capital analyst Ross MacMillan writes that Adobe's (ADBE) Digital Marketing Summit was timely amid renewed data privacy and social media advertising related scandals at Facebook (FB). The analyst says that the discussions with the company's customers and partners regarding increased scrutiny in the space suggest that Adobe "remains well placed to serve this market" and will see only a limited near-term disruption. MacMillan adds that the likelihood of "greater fragmentation" in social media advertising from regulatory changes will be positive for Adobe as a "digital marketing platform vendor that solves complexity". The analyst keeps his Outperform rating and $242 price target.