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Fly News Breaks for January 10, 2017
TUBE, ADBE
Jan 10, 2017 | 09:32 EDT
Following Adobe's (ADBE) brief conference call to update investors on the TubeMogul (TUBE) acquisition, Stephens analyst Samad Samana says the addition further bolsters the company's leading Marketing Cloud platform. The analyst believes TubeMogul's programmatic ad buying software combined with Adobe's Media Optimizer software creates a "robust platform" that allows customers to better manage their digital advertising efforts. He reiterates an Overweight rating and $128 price target on Adobe's shares.