RBC Capital analyst Alex Zukin lowered his price target on Adobe to $315 after its Q3 results and reduced guidance for Digital Experience bookings, also lowering his FY20 EPS view by 31c to $9.47 while boosting its FY21 view by 3c to $11.57. The analyst still keeps his Outperform rating on the stock, stating that its Digital Media business saw "favorable performance" in the quarter and maintaining that the customer interest as well as the potential of the Adobe Experience Platform remain promising. Zukin further contends that Adobe is just starting to "flex pricing" for its Creative base, estimating the potential cadence for the platform at 3-5 percentage points of growth from pricing per year.