Wells Fargo analyst Timothy Willi notes that Alliance Data (ADS) announced an agreement to sell Epsilon to Publicis (PUBGY) for $4.4B in cash, in a deal that is expected to close in early Q3. The analyst ultimately views this development as a positive, given the accretive nature of the transaction and the stream-lining of Alliance Data's business, which will be better-received by investors. Willi expects further detail on the company's Q1 earnings call, and believes management may look to further refine the business through a sale of LoyaltyOne following the Epsilon sale. The analyst reiterates an Outperform rating and $200 price target on Alliance Data's shares.