KeyBanc analyst Josh Beck applauds strategic efforts at Alliance Data (ADS) and views the $4.4B sale of the Epsilon marketing business to Publicis (PUBGY) as an unlock of shareholder value provided the 10-times EBITDA multiple. However, the analyst believes the transition within the card business to re-orient towards verticals such as home, children, and beauty remains a work-in-progress. Beck expects in-line results and guidance ex-Epsilon and remains Sector Weight as he looks for better visibility into the evolution of the card business and credit trends.