Wells Fargo analyst Ike Boruchow notes that traditional retailers continue to perform fairly well, even though e-commerce trends have not moderated and Amazon continues to grow rapidly. It appears that after years of channel conflict, the retail industry broadly is benefiting from simultaneous growth in both "bricks" and "clicks," he adds. The analyst estimates Amazon will become the number 1 seller of apparel in the U.S. in 2018. Citing his survey work, Boruchow says he found that Amazon users are increasingly broadening the categories that they shop for, with a meaningful ramp in year over year responses from customers making purchases in accessories and innerwear. He has an Outperform rating on the shares.

In a post to its website, Amazon staff said, "Later this year, Amazon customers in the West Valley Phoenix Metro Area can receive Prime Air drone deliveries from our Tolleson, AZ Same-Day Delivery site. Since starting drone delivery in College Station, Texas and Lockeford, California in 2022, we've delivered thousands of items to customers in less than an hour. Last year we also began delivering prescription medications in partnership with Amazon Pharmacy to customers in College Station. We've received great feedback from customers and communities as we've rolled out the service. We're now adding a new location and entering into the next stage of the program's evolution. Later this year, drone deliveries are coming to the West Valley of the Phoenix Metro Area in Arizona...As we look to the future and prioritize our resources to continue growing the program, we've also made the decision to close our delivery site in Lockeford. We'll offer all current employees opportunities at other sites, and will continue to serve customers in Lockeford with other delivery methods. We want to thank the community for all their support and feedback over the past few years. We'll continue delivering in College Station, Texas and will open further U.S. locations in 2025." Reference Link

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