Credit Suisse analyst Stephen Ju expects the collective impact of marketplaces changes to be the primary focus for Amazon's Q1 and 2019, namely unit volume growth, FBA fee changes, and greater focus on furniture, groceries, and beauty given lower referral fees. The analyst's checks indicate a greater willingness among advertisers in 2019 to allocate more marketing dollars to the platform. Ju reiterates an Outperform rating and a $2,100 price target on the shares predicated on e-commerce segment operating margin expansion as Amazon grows into its larger infrastructure, optionality for faster-than-expected free cash flow growth vis-a-vis its advertising segment, and upward bias to AWS revenue forecasts and likely more moderate deceleration path as suggested by ongoing capital intensity in the business.

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Sales of video games in Bethesda's "Fallout" series have surged across Europe, with 2015's "Fallout 4" reclaiming the top spot, Gamesindustry.biz's Christopher Dring reports. Sales of "Fallout 4" jumped 7,500% week-on-week across Europe, due to some heavy discounting on games in the "Fallout" franchise across all platforms designed to tie-in with Amazon Prime's (AMZN) "Fallout" television series, Dring says, citing GSD data. 2018's "Fallout 76," 2010's "Fallout: New Vegas," and 2008's "Fallout 3" rounded out Europe's weekly top ten as well, Dring says. The Fly notes that Microsoft (MSFT) acquired Bethesda in 2021. Reference Link

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Big River Services International sells around $1M a year in goods in e-commerce marketplaces and is an arm of Amazon that gathers intelligence on the company's competitors, Dana Mattioli and Sarah Nassauer of The Wall Street Journal reports. Big River uses its sales across multiple countries to gather pricing data, logistics, and other details about rival marketplaces, people familiar with the matter told the Journal. Reference Link

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As previously reported, Maxim analyst Tom Forte initiated coverage of Amazon.com with a Buy rating and $218 price target. The firm believes the company will be able to exploit consumer internet trends that include advertising, artificial intelligence, cloud computing, healthcare, logistics, and over-the-top, or OTT, video. The firm projects a compound annual sales growth rate of 6.5% from 2023-2026, which it notes compares to 14.2% in the prior three-year period.

Maxim initiated coverage of Amazon.com with a Buy rating and $218 price target.

Enthusiast Gaming Holdings (EGLXF) announced that in partnership with Amazon (AMZN), its esports team, Luminosity will be hosting a Rocket League invitational event featuring North America's top-ranked teams and players to promote Amazon Prime. The two-day invitational event will be hosted by Sean 'Spaceman' Rogers and Jack 'Corelli' Collier and feature eight of the top professional North American Rocket League teams, including Luminosity's very own, as they compete to earn a $15,000 prize pool on April 30th and May 1st. Throughout the tournament, players will be able to use unlimited boost as part of the 'Prime Boost Advantage' while Luminosity will run dynamic overlays that encourage fans to boost their shopping and streaming experience with Amazon. To promote the event, participants will be actively posting on their personal social media accounts and streaming their perspective of the event. In addition, the Company is pleased to announce that its previously announced sale of select non-core and non-profitable casual gaming assets has closed. Among the assets included as part of the divestment were Shockwave, LittleBigSnake, MathGames.com, and TypeRacer.com. Further details on the transaction can be found in the Company's press release dated April 1, 2024.

Amazon's HQ2 in Arlington, Virginia lost 200 jobs in 2023, missing the company's goal of adding 2,500 jobs, The Washington Post's Teo Armus reports. Amazon's HQ2 has roughly 8,000 employees and plans to reach about 25,000 by the end of the decade, according to its agreement with Virginia, Armus writes. Reference Link