Needham analyst Jack Andrews initiated Attunity with a Buy rating and a price target of $13. Andrews says the company's products "allow enterprises to simplify and accelerate the availability of data across multiple environments without extensive coding". The analyst also notes that IT infrastructure industry is undergoing "significant changes" as companies look to make business analytics sustainable. Berg contends that "sustained execution" could lead to significantly higher valuation for Attunity, as it positions itself to compete with Big Data software peer group.