BofA/Merrill analyst Justin Post keeps his Buy rating and $76 price target on Activision Blizzard (ATVI) as part of his broader research note on the growth of eSports to a $1B market next year, with $15B in total addressable market estimated longer term. Post cites Activision's established and "dominant" Overwatch League and Call of Duty gaming franchises generating over $100M in expected FY18 revenue. The analyst also notes that Take Two (TTWO) and Electronic Arts (EA) have eSports exposure with their respective NBA2K and Madden/FIFA tournament leagues, though he notes that currently the former is less exposed than the latter and offers less potential with its upcoming GTA and Red Dead blockbuster titles.