Piper Jaffray analyst Michael Olson told investors in a research note that by 2022 there is a high likelihood that ~100% of video game revenue will be digital, adding that publisher margins could be dramatically higher if this is the case. Based on the implied share prices resulting from his 100% digital calendar year 2022 EPS scenario, Olson believes this would be a tailwind for Activision (ATVI), EA (EA) and Take-Two (TTWO) and that the average 3-yr share price CAGR for the video game group would be 17%. Olson maintained an Overweight rating on Activision, EA and Take-Two.

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