UBS analyst Eric Sheridan see the video game industry on the cusp of a transformation in its business model towards "Gaming-as-a-Service" along with streaming and subscriptions, which he views as supportive of sustainable revenue growth, margin expansion and more stable and predictable free cash flow. Though still in its early days as an industry, esports has exhibited "promising signs," added Sheridan, who raised his price target on Activision Blizzard (ATVI) to $88 from $76 and his target on Electronic Arts (EA) to $176 from $146. He maintains Buy ratings on both game maker's stocks.

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