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Fly News Breaks for February 1, 2017
GME, ATVI
Feb 1, 2017 | 10:35 EDT
Baird analyst Colin Sebastian said Activision Blizzard's (ATVI) launch of a newly created Consumer Products division is consistent with its broadening media strategy and well-timed given the increasing popularity of the Collectibles retail category. He also said that this as a potential positive for GameStop (GME) as Activision seeks to develop long-term retail partnerships. Sebastian keeps an Outperform rating and $47 price target on Activision shares.
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