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Fly News Breaks for September 23, 2016
ATVI
Sep 23, 2016 | 07:16 EDT
Morgan Stanley analyst Brian Nowak initiated Activision Blizzard with an Overweight and a $56 price target. The analyst is bullish on the digital gaming shift away from "units sold" to a business model based on users, engagement, and digital monetization. He sees digital in-game offerings resulting in recurring and growth user bases, increased per-game engagement, and further monetization opportunities. Nowak is bullish on the King mobile ad opportunity and expects it to add approximately $500M and 34c to earnings by 2018.
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