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Fly News Breaks for August 7, 2018
ATVI
Aug 7, 2018 | 08:14 EDT
Argus analyst Joseph Bonner kept his Buy rating and $81 price target on Activision Blizzard, saying the recent pullback in the stock price related to the success of competitor's "Fortnite" shooting game offers a favorable entry point for investors. Bonner states that the management has acknowledged some "near-term" market share impact, but also believes that "Fortnite" success has attracted new entrants to the shooter format of videogaming. The analyst also expects Activision to see some benefits in its latest installment of "Call of Duty" and also begin to feature the popular "battle royale" format in its upcoming titles.
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