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Fly News Breaks for September 17, 2018
ATVI
Sep 17, 2018 | 08:49 EDT
Since Activision Blizzard began beta testing Blackout, the battle royale mode of "Call of Duty: Black Ops IV," reviews have been notably positive, said Morgan Stanley analyst Brian Nowak. The strong initial reception ups the chances that Blackout may be able to directly compete with PUBG and Fortnite in the popular battle royale genre, which could end up being "winner take most," said Nowak. The analyst, who believes that continued enthusiasm for Blackout could drive higher Call of Duty unit sales and lead to higher in-game monetization in 2019, thinks his $100 bull case for the stock is "in play." He keeps an Overweight rating and $80 price target on Activision Blizzard shares.
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