Argus analyst Joseph Bonner raised his price target on Activision Blizzard to $90 and kept his Buy rating while also maintaining his FY18 EPS view of 2.66 and FY19 at $2.97. The analyst cites a positive critical reception from the company's released beta version of Black Ops 4, which helped to drive the share price up by 10%. Bonner sees a strong holiday shopping season for the videogame and its "battle royale" style of play that is similar to the very popular Fortnite format, adding that there is incremental revenue opportunity for Activision coming from the emergence of e-sports longer term.