Needham analyst Laura Martin raised her price target on Booking Holdings (BKNG) to $2,500, citing the company's strategic positioning, international market dominance, cost discipline, and a wide competitive moat. Martin notes that "global internet aggregation platforms" drive "winner-take-most" economics, and believes that Booking's dominance over Expedia (EXPE) and TripAdvisor (TRIP) will make it the winner in the Online Travel Agency space. The analyst points to the company's faster pace of travel market growth, data advantages, marketing strength, track record, and end-to-end service, keeping her Buy rating on the stock.