Wedbush analyst James Hardiman lowered the firm's price target on Booking Holdings to $1,750 from $2,000 and keeps a Neutral rating on the shares. The analyst notes that 2019 finished on a "strong" note, and 2020 appeared to be off to a strong start before coronavirus took a massive and still-unbounded bite out of earnings power. In many ways, Hardiman believes 2020 will prove to be a lost year, and yet agrees with management's assertion that travel demand will ultimately rebound and that strong travel companies such as Booking Holdings may ultimately emerge from the current crisis even stronger than before.