Piper Jaffray analyst Erinn Murphy raised her estimates and price target for Crocs following the company's third consecutive price increase in North America over the past three years. Over the last few weeks, Crocs took a low-double digit price increase on its Classic Clogs on its e-commerce site in North America, which is earlier by two months relative to last year, Murphy tells investors in a research note. She expects stores to take the price increase later this Fall and then in wholesale in Spring. Should the price increase stick, it could add 190 basis points to sales growth next year, says Murphy. She continues to believe Crocs' brand momentum remains strong and keeps an Overweight rating on the shares. The analyst boosted her price target for the stock to $32 from $30

UBS raised the firm's price target on Crocs to $124 from $117 and keeps a Neutral rating on the shares ahead of the Q1 report. The firm sees a balanced upside/downside skew over the earnings print.