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Fly News Breaks for January 14, 2020
GOOG, CRTO
Jan 14, 2020 | 15:57 EDT
SunTrust analyst Matthew Thornton maintained a Buy rating and $25 price target on Criteo (CRTO) following Google's (GOOG) announcement that it is looking to shift from third party cookie tracking in Chrome within the next two years. The analyst noted that Criteo has been "aggressively shifting to non-cookie based identifiers" and has two more years to transition, but added that this announcement prolongs the uncertainty as opposed to resolving it. Thornton expects Criteo to work closely with Google to prepare for the transition, and awaits a public response from Criteo following the Google announcement.
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