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Fly News Breaks for October 8, 2018
CRTO
Oct 8, 2018 | 18:00 EDT
DA Davidson analyst Tom White initiated Criteo with a Neutral rating and a price target of $25 based on its history of "scale and differentiation" in the ad tech ecosystem. The analyst cites the company's specialization in the core areas of "leveraging first-party advertiser data, optimizing ad spend on sales/conversions, and maximizing its consumer reach", adding that its use of data provides Criteo with a "key" competitive advantage.
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