DA Davidson analyst Linda Bolton Weiser initiated Crown Crafts with a Neutral rating and a price target of $6.50. The analyst says the company is one of the leading marketers of infant, toddler, and juvenile products in the U.S." and offers a "relatively stable operating margin" and sustained dividend. However, she also sees some longer term demographic headwinds for Crown Crafts, with live U.S. births flat or down in all but one of the last 10 years. Weiser further points to reduced popularity of the company's 5-9 piece toddler bedding sets after the warning from the American Academy of Pediatrics about the risks of SIDS from crib bumpers as well as the price deflation from the devaluation of Chinese Yuan.