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Fly News Breaks for December 15, 2015
DECK
Dec 15, 2015 | 09:47 EDT
Deckers Outdoor told retailers last week that the Minimum Advertised Price for the UGG Classic Tall, Short and Mini would be reduced by 20%, effective December 16, Sterne Agee CRT analyst Sam Poser wrote earlier today in a research note. Recent decisions by Deckers management is likely to have unintended consequences, and not for the better, Poser told investors. The company's intension to clear most of the UGG Classics through its own outlets is irritating to its wholesale accounts, the analyst contends. He adds that UGG may have breached its own Minimum Advertised Price policy and that the recent pricing decisions may result in some backlash from retailers and greater than expected margin pressure for the balance of FY16. He kept a Neutral rating on Deckers Outdoor. The stock is down 2% to $49.43 in early trading.
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