Susquehanna analyst Sam Poser upgraded Deckers to Neutral and lowered its price target to $40 from $46 saying the negative thesis is "played out" following last night's big miss. Poser is encouraged by Deckers' cost savings initiatives but said the real question is whether the company will take control of UGG distribution, inventory levels, and overall UGG brand.
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As previously reported, BofA downgraded Deckers Outdoor to Neutral from Buy with a price target of $860, down from $875, as the firm sees a better risk/reward elsewhere in the analyst's coverage. The firm is "not making a call that near-term trends at UGG and HOKA are breaking," it does note that expectations are high and expresses cautiousness that a softer-than-expected margin outlook could temper the pace of upward earnings revisions.