Argus analyst John Staszak initiated Diageo with a Buy rating and a price target of $168, saying he has a positive view of the company's "strong brands, leading position in many spirits categories, and relatively low cost structure". The analyst adds that Diageo has "generated above-peer-average revenue growth" through its relationships with bars, restaurants and retailers on pricing and promotions while also gaining market share as customers increase consumption of spirits. Staszak further states that Diageo's 19.9-times expected FY19 earnings multiple is below the peer average of 24.0-times, even though the stock deserves a premium based on its earnings growth rate potential.