After attending Deere's presentation to analysts at the annual Consumer Electronics Show, BMO Capital analyst Joel Tiss said he believes investors are "overly focused" on the machinery side of Deere's business and "missing" the company's less appreciated leading position in precision agriculture. Deere has invested heavily into developing its precision ag offerings and is now adding next-generation advancements, said Tiss, who also noted that the company is focused on pushing its mid-cycle potential profitability to 15.0% by 2022. Following the CES event, he keeps an Outperform rating and $190 price target on Deere shares.