Overall August NPD video game software sales were flat year-over-year, driven by a "solid" launch of Madden NFL '19 from Electronic Arts (EA), the top title for August, Piper Jaffray analyst Michael Olson tells investors in a research note. The analyst views the August NPD data as less relevant for Activision Blizzard (ATVI) Activision and Take-Two (TTWO), given his expectation for greater than 75% of their revenue coming from digital sources, including a launch of Activision's World of Warcraft for PC, which NPD data does not include. Olson keeps an Overweight rating on all three stocks.

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