Piper Jaffray analyst Michael Olson recommends buying shares of Electronic Arts (EA) on any further "sell the news" weakness around the launch of Star Wars Battlefront. The comments from GameStop (GME) suggesting a weaker than expected launch should be put into perspective since the retailer has less exposure to digital, Olson writes in a research note. He thinks investors should not get overly focused on one game title since EA's FY17 pipeline should drive accelerating growth. Olson reiterates an Overweight rating on Electronic Arts with an $87 price target.

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