Morgan Stanley analyst Brian Nowak initiated Electronic Arts with an Overweight and a $56 price target. The analyst is bullish on the digital gaming shift away from "units sold" to a business model based on users, engagement, and digital monetization. He sees digital in-gam offerings resulting in recurring and growth user bases, increased per-game engagement, and further monetization opportunities. Nowak is also bullish on EA's mobile advertising opportunity, which can $150M of revenue in FY18 and FIFA mobile opportunity.
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